In 1967, General Instrument bought Universal Controls. Universal Controls was the parent company of C. P. Clare & Co., and this acquisition not only gained them C. P. Clare but also Clare-Pendar who—as Pendar—had been acquired by C. P. Clare the year before.
In the early days, keyboards and switches came under Clare-Pendar, but keyboard branding by the late 1970s had changed to C. P. Clare. Finally, the C. P. Clare name was dropped from keyboard marketing and labelling in the US and the General Instrument name was used instead. However, the Clare-Pendar name remained, and keyboard switches were still sold under the Clare-Pendar name.