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Brand logos

This page was created to showcase my own work. However, for reference purposes, images that I have collected are now included. All images are in SVG (vector) form.

Images marked in green are my own work. Each such image is created based on a photograph, scanned document, trademark record or other similar source, and have been rebuilt from scratch in vector format using Inkscape. Most are only approximate due to the limited resolution, quality and accuracy of the source material, along with the sometimes considerable variation in form of the logos. See the description field within each image for origin notes.

The images marked in blue were collected already in vector form, such as from a corporate website, corporate PDF, or Wikipedia. In a few cases these may have been modified or adapted, but none are entirely my work.

Please note that most if not all of these logos are—or at least were at the time—trademarks or registered trademarks of the respective companies. They are used on this site purely for educational and reference purposes only. They represent the brands that are documented on this site.

Contents

Japan

The Alps logo is derived from a print advertisement in Electronic Engineers Master 1983, with corrections for ink spread based on careful observation of some accurately-moulded switches. The design seems to have varied quite a bit over time.

Alps Electric, 1960s–1980s (rev. 2a.i, Nov. 2018)
Alps Electric, 1980s–2010s
Alps Alpine (2019 onwards)
Fujitsu “F” logo
Fujitsu 1972–1988 logo, Japanese
Fujitsu 1972–1988 logo, English, tall variant
Fujitsu current logo
Futaba (old, round)
Futaba (current)
Matsushita (triangle)
Matsushita (M)
Mitsumi 1980s logo
Mitsumi 1990s logo
Mitsumi (word mark)
SMK solid diamond logo from the J-M 9031 brochure; this is distinct from the hollow diamond logo found on switches, PCBs and labels
SMK dotted logo, still in use today

United States

Cherry

Cherry up to 2005
Cherry, 2005–2008
Cherry, 2008–2012
Cherry, 2012 onwards

The “up to 2005” logo is not the oldest. A more detailed version with a slightly different typeface was used in the Cherry Precision Switches C-663 catalogue from 1966, but the JPEG compression level of the catalogue PDF makes SVG recreation difficult.

General Instrument family

Clare-Pendar “CP” logo
Clare-Pendar “boxed” logo
General Instrument “boxed” logo
General Instrument rare logo
General Instrument serif logo

Other

ITW
ITW
Key Tronic (early 1980s)
Key Tronic (mid 1980s)
Mechanical Enterprises original logo
Mechanical Enterprises later logo
Raytheon
Raytheon

West Germany/Germany

For Cherry, see under United States.

RAFI (older)
RAFI (current)
Sasse (up to 2006)
Sasse (2006 onwards)
Siemens (1966)
Siemens (1991 onwards)

East Germany

The black-on-white RFT logo is derived from the Passive elektronische Bauelemente ’79|80 catalogue. Both RFT logos are rough approximations due to a present lack of high resolution image to use as a basis, as well as the usual lack of consistency from one version to another. The red EB logo uses also a rough guess at the colour.

RFT (Rundfunk- und Fernmelde-Technik) (variant)
RFT (Rundfunk- und Fernmelde-Technik) (variant)
VEB Kombinat Elektronische Bauelemente (variant)
VEB Kombinat Elektronische Bauelemente (variant)
TGL (DDR standards)

Taiwan

United Kingdom

FR Electronics (1990s)

Slovenia

Tipro (historical)
Tipro (current)

Ukraine